Lidköping Municipality is, thegither wi its wastren neebour Götene, locatit on the Läckö-Kinnekulla peninsulae. In association wi several lairge local companies, they hae a colloquial tourism company kent as "Götene-Lidköping Vänern Turist AB".
Lidköping is wirkin haurd tae mercat itsel as "Lidköping bi Vänern". In line wi this quest, they are developin a profile plan, wherein they hae established the uise o a seembol depictin its location bi Vänern. The seembol is uised in aw offeecial contexts, an on the road signs when enterin Lidköping an aw.