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Lancia Automobiles S.p.A. (Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer foondit in 1906 bi Vincenzo Lancia an which became pairt o the Fiat Group in 1969. The company haes a lang history o producin distinctive caurs an an' a' haes a strang rally heritage. Modern Lancias are seen as presentin a mair luxurious alternative tae the models in the Fiat range upon which they are based. Ane o the firm's trademarks is the uise o letters o the Greek alphabet as the names o its models.