Semiotics

Semiotics cried semiotic studies or Semiology is ee study o signs, it wis defined bi ee Swiss linguist Ferdinand de Saussure. Wha defined it as ee study o "the life of signs within society." Altho ee wird wis uised in iss sense bi John Locke, an Inglish philosophour in ee 17th century.

Saussure's wirk treatit langage as a sign-sisteme. He thocht o ee basic semiotic concept o ee signifier aun ee signified. Ee signifier, whilk in langage is ee sound or wird, aun ee signified is ee concept or idea behind ee sign.

Anither key figure in semiotics is Charles Sanders Peirce, wha defined a sign as "something which stands to someone for something". Yin o his major contributiouns wis ee idea o categorisin signs. Peirce categorised signs intae three (3) categories; ee iconic sign, ee indexical sign aun ee symbolic sign.

Ee inconic sign wis a sign att resembles ee hing att it represents. Ee indexical sign is a sign att is associatit wae ee hing att it represents. While ee symbolic sign is yin att a is anely connectit tae whit it's referrin tae bi traditioun.