MTV

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MTV
MTV Logo 2010.svg
LaunchedAugust 1, 1981; 38 years ago (1981-08-01)
Ained biViacom
Pictur format1080i HDTV
(dounscaled tae letterboxed 480i for the SDTV feed)
KintraUnitit States
LeidInglis
HeidquartersOne Astor Plaza, Times Square, Manhattan, New York Ceety
Umwhile criedMusic Television (1981–2010)[1]
Wabsteidmtv.com
Availability
Satellite
DirecTVChannel 331 (HD)
Channel 1331 (VOD)
Dish NetworkChannel 160 (HD)
Cable
Available on maist cable providersChannel slots vary on each service
IPTV
Verizon FiosChannel 210 (SD)
Channel 710 (HD)
AT&T U-verseChannel 502 (SD)
Channel 1502 (HD)
Streamin media
PhiloInternet Protocol television

MTV (oreeginally an ineetialism o Music Television) is an American pay televeesion an channel awned bi Viacom Media Networks (a diveesion o Viacom) an heidquartert in New York Ceety. The channel wis launched on August 1, 1981,[2] an oreeginally aired music videos as guided bi televeesion personalities kent as "video jockeys" (VJs).[3] At first, MTV's main target demographic wis young adults, but today it is primarily teenagers, parteecularly heich schuil an college students.

Since its inception, MTV haes toned doun its music video programming significantly, an its programming now consists mainly o original reality, comedy an drama programming an some off-network syndicated programs an films, wi limited music video programmin in off-peak time periods. MTV had struggled wi the secular decline o music-related subscription-based media. Its ratings had been said tae be failin systematically, as younger viewers increasingly shift towards ither media platforms, wi yearly ratings drops as high as 29%; thus there wis doubt o the lasting relevance o MTV towards young audiences.[4][5][6] In April 2016, then-appointed MTV president Sean Atkins announced plans tae restore music programming tae the channel.[7][8] Under current MTV president Chris McCarthy, reality programming haes once again acome prominent.

MTV haes spawned numerous sister channels in the U.S. an affiliated channels internationally, some o which hae gone independent, wi approximately 90.6 million American households in the Unitit States receivin the channel as o January 2016.[9]

References[eedit | eedit soorce]

  1. "MTV drops 'Music Television' from the network logo". Los Angeles Times. February 8, 2010. Retrieved 2012-06-21. 
  2. "80Music.about.com". 80Music.about.com. August 1, 1981. Retrieved 2010-08-07. 
  3. "CNN – MTV changed the music industry on August 1, 1981 – July 31, 1998". Retrieved 2010-05-13. 
  4. Zara, Christopher (April 14, 2015). "MTV Ratings Decline Raises Relevance Questions As Young People Cut Cable Cord For Devices". International Business Times. 
  5. Knopper, Steve (March 26, 2015). "Why Fewer People Want Their MTV". Rolling Stone. 
  6. Wang, Jennifer (May 28, 2016). "Who Got Rich This Week: Power Struggle Breeds Nine Digit Gain For Ailing Viacom Billionaire". Forbes. Jersey City, New Jersey. 
  7. Steinberg, Brian (April 21, 2016). "MTV Chief Vows to Restore Music to Programming". International Business Times. 
  8. Koblin, John (July 30, 2017). "MTV Mines the Past for Its Future: 'Total Request Live'". New York Times. The New York Times Company. Retrieved July 31, 2017. 
  9. "Cable Network Coverage Area Household Universe Estimates: January 2016". 

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