Jalpan de Serra is a toun an municipality locatit in the north o the state o Querétaro, Mexico. It is locatit in the heart of an important ecological zone cried the Sierra Gorda. It is the steid o twa o five Franciscan missions an aw, includin the first ane, tae hae been built in the mid 18t century, an declared a Warld Heritage Steid in 2003. The municipality is hame tae a sma but important indigenous group cried the Pame an aw. Housomever, the municipality haes been losin population syne the mid 20t century even though recent events such as the toun being namit a Pueblo Mágico hae wirkit tae create a tourism industry.