Norm (social)

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Shakin haunds efter a sports match is an example o a social norm.

Norms are cultural products (includin values, customs, an tradeetions)[1] which represent individuals' basic knawledge o whit ithers dae an whit ithers think that thay should dae.[2]

References[eedit | eedit soorce]

  1. Sherif, M. (1936). The psychology of social norms. NewYork: Harper.
  2. Cialdini,R. D. (2003) "Crafting normative messages to protect the environment". Current Directions in Psychological Science, 12(4), 105–109.