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Mercatin is a widely uised term tae describe the means o communication atween the company an the consumer audience. Mercatin is the adaptation o the commercial activities an uise o institutions bi the organisations wi a purpose tae induce behavioural chynge on a short-term or permanent basis.[1]

References[eedit | eedit soorce]

  1. Gordon, Ross. "Critical social marketing: definition, application and domain."Journal of Social Marketing 1.2 (2011): 82-99.