Ford Del Rio
The impetus for the creation o the Del Rio wis Ford’s desire tae remain in the twa-door sport wagon market startit bi the Chevrolet Nomad an Pontiac Safari, an the decision tae discontinue the company’s original attempt at sport wagon, the premium Parklane, which failed tae entice buyers during 1956, its ae year in production.
While the Nomad wis Chevrolet’s maist expensive model, afferin a premium vehicle wi a show caur inspired body style, the Del Rio wis strictly based on an existin product, the utilitarian twa-door Ranch Wagon, Ford’s least expensive station wagon.
Beginnin wi the basic body, buyers o the Del Rio offered a unique twa-tone paint scheme (optional), better quality interior an exterior brightwirk (includin gowd anodised aluminium accents) an a hichter grade vinyl upholstery. Del Rio buyers an aa haed their choice o either Ford’s “Mile-Maker” 144 hp sax or its “Thunderbird” 212 hp V-8 pouer.
Like aw ither Ford station wagons at that time, the Del Rio uised a twa piece tailgate – a feature that dealers emphasised wis an advantage ower GM’s steeply raked rear-gate an self storin window which wur kent for water leaks in hivy rains.
While the Ford sold mair Del Rio's in 1957 (46,105) than Chevrolet did wi its Nomad in its three years o production, Ford terminated the Del Rio program at the end o the 1958 model year efter selling anerlie 12,687 o its "sport wagons".