The caur wis annoonced in Julie 1947 an wis completely new wi nae resemblance tae the previous models an wis Standard's first post Warld War II caur. It wis an aa the first model tae carry the new Standard badge which wis a heavily-stylised representation o the wings o a Griffin.
In the wake o the Seicont Warld War mony potential customers baith in the UK an in Inglis-speakin export markets haed recently experienced several years o military or naval service, so a caur name relatit tae the Breetish Navy carried a greater resonance than it woud for later generations. The name o the Standard Vanguard recawed HMS Vanguard, the last o the Breetish Navy's battleships, launched in 1944 amid muckle media attention: permission tae uise the name involved Standard in extensive negotiations wi senior Royal Navy personnel.
The stylin o the caur resembled the pre-war Plymouth wi a slopin "beetle-back". Roushie media claimed that stylin o this caur haed been in part influenced bi Roushie GAZ-M20 Pobeda, which haed been in development frae 1943 an went intae production in 1946. In 1952 The Motor magazine statit that the Soviet Pobeda "shows a certain exterior resemblance tae the Standard Vanguard", disregarding the fact that the Pobeda haed been launched a year afore the Vanguard.
The same wet liner ingine wis uised throughout the range till the advent o the Six model in 1960 an wis an owerheid valve unit o 85 mm (3.3 in) bore an 92 mm (3.6 in) stroke wi single Solex downdraught carburettor. The compression ratio wis 6.7:1 on early ingines increasin tae 7.0:1 on the Phase III an 8.0:1 on the Sportsman. Wet cylinder liners wur fittit. The ingine wis very similar tae the anes made bi Standard for the Ferguson tractor that they wur makin in lairge numbers.
The transmission at first wis bi a three speed gearbox wi synchromesh on aw forward ratios.
In Scandinavie Standard marketit the Standard Ten saloon as the Vanguard Junior.