The Simca 1307 wis the name unner which Chrysler Europe launched its new lairge family caur in Julie 1975. A modern, front-wheel drive hatchback, it wis ane o the first such caurs in that class, alang wi the Volkswagen Passat, an became the 1976 European Caur o the Year. The model wis sauld unner a variety o names, includin Simca 1308 an 1309 models (wi lairger ingines), Chrysler Alpine (name uised for the Erse, UK an New Zealand markets), Chrysler 150 (Spainyie market), Talbot 1510 / Talbot Alpine / Talbot 150 (a faceliftit version launcht bi PSA efter its takeower o Chrysler Europe) an Talbot Solara (the saloon version).
Mair upmarket models wur designatit 1308 (1508 in some markets) an 1309. Styled bi Roy Axe, the Simca 1307, alang wi the recently introduced Volkswagen Passat, wis ane o several full-size European family hatchback inspired bi the Renault 16 that haed defined the sector back in 1965. In the 1970s the maist popular mid-size caurs in Europe wur still traditional sedans like Ford Taunus, Ford Cortina, Opel Ascona (Vauxhall Cavalier) an Peugeot 305. The caur wis originally manufactured in Poissy in France, in Ryton in the Unitit Kinrick, frae 1977 in Villaverde in Barreiros, subsidiary o Chrysler Europe in Spain, an assembled frae CKD kits bi Todd Motors (later Mitsubishi Motors NZ) in New Zealand atween 1977 an aboot 1983. Atween 1979 an 1985 the caur wis an aa built bi Valmet Automotive in Uusikaupunki factory in Finland.
In 1980 the caur, which wis nou sauld unner the Talbot-brand, received a facelift. The new model wis kent as the Talbot 1510 (the Talbot Alpine name wis uised in the UK). A saloon version, cawed the Talbot Solara, wis released that year, an produced alangside the hatchback version.
In New Zealand, Chrysler, Talbot, Alpine an 1510 badges wur used on the caur durin its lifetime, though it wis offeecially in price leets as an Alpine, follaein the UK convention. In 1982 the caur wis faceliftit an renamed SX there.
French manufacturin o 1510, Alpine an Solara, alang wi the smawer Horizon, endit in 1985. In the United Kingdom the last cars were rebadged as the Rapier and Minx which were badged depending on trim level rather than body style. The names were sourced from the corporate ancestor o Chrysler Europe, the Rootes Group, haein been uised on the Sunbeam Rapier an Hillman Minx. Supply o these models wis limitit an in 1986 production ceased, wi the Talbot marque being shelved suin efterwards on aw passenger vehicles.
Due tae corrosion problems similar tae those o the Horizon, vera few Alpines hae survived in the UK; accordin tae the Juin 2009 issue o Practical Classics, in fact, it wis reportit that ae 15 Chrysler/Talbot Alpines remain in the Unitit Kinrick.