Mazda

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Mazda logo

Mazda Motor Corporation (マツダ株式会社|Matsuda Kabushiki-gaisha) is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.

Name[eedit | eedit soorce]

The company website states that name "derives frae Ahura Mazda, a god o the earliest civilizations in Wast Asie...the god o wisdom, intelligence an harmony..." Ahura Mazda is the Persian - Zoroastrian God. The company website also notes that the name "also derives frae the name o oor foonder, Jujiro Matsuda."

Marques[eedit | eedit soorce]

Mazda Motors square symbol based on Sumitomo family crest, an is an affiliated company o the Sumitomo Group

Mazda haed previously uised a number o different marques in the Japanese (an occasionally Australien) market, including Autozam, Eunos, an Efini, which hae since been phased oot. This diversification stressed the product development groups at Mazda past their limits. Instead o haein a half-dozen variations on any given platform, they wur asked to work on dozens o different models an consumers wur confused as well bi the explosion o similar new models. Ane o the oddest sub-marques wis M2, uised on three rare variants o the Eunos Roadster (the M2-1001, M2-1002 an M2-1028) an ane o the Autozam AZ-1 (M2-1015). M2 even haed its awn avant-garde company headquarters, but wis shut doun efter a vera short period o operation.

Today, the umwhile marques exist in Japan as sales channels (specialized dealerships) but nae longer hae specialized branded vehicles. The Carol is sold at the Autozam store (which specializes in small caurs), but it is sold with the Mazda marque, na as the Autozam Carol as it ance wis.

In early 1992 Mazda planned tae release a luxury marque, Amati, tae challenge Acura, Infiniti, an Lexus in North Americae, which wis to begin sellin in late 1993. The initial Amati range woud hav includit the Amati 500 (which became the Eunos 800 in Japan an Australie, Mazda Millenia in the U.S., an Mazda Xedos 9 in Europe), a luxury sports coupe based on the Mazda Cosmo an the Amati 1000 (a rear-wheel drive V12 successor tae the Mazda 929). The Amati marque wis eventually scrapped before onie caurs hit the market.

In Europe, the Xedos name wis also associated with the Mazda Xedos 6, the twa models wur in production frae 1992 until 1997. The Xedos line wis marketit unner the Mazda marque, an uised the Mazda badge frae the corresponding years.

Emblems[eedit | eedit soorce]

Years 1962–1975 1975–1991 1991–1992 1992–1997 1997–present
Symbol 1962 "M" Technical Mazda script Diamond flame Rounded flame Flying "M"
Description Symbol an corporate mark as seen on maist Mazda caurs frae the Mazda R360 until 1975 Between 1975 an 1991, Mazda did na hae an offeecial symbol, anerlie a stylized version o their name; the previous blue "m" symbol wis still uised in some dealerships up until the 1980s, but later on a plain blue square next tae the Mazda name wis aften uised on dealer signs an documentation In 1991, Mazda adopted a corporate symbol which wis tae represent a sun an a flame standing for heartfelt passion. Shortly efter the release o the new symbol, the design wis smoothed oot tae reduce its similarity tae Renault's. This is sometimes referred tae as the "toilet seat" logo. A redesigned symbol wis introduced in 1997. It's a stylized "M" meant tae show Mazda stretching its wings for the future, an is also sometimes kent as the "owl" logo. The symbol is also representative o a tulip an is still in uise today. It may also be related tae the Zoroastrian god Ahura Mazda, who is depicted bi a flying sun-disk.