Bress or Bres is the Gaelic god of healing, fertility and agriculture. Bres was also the name of the Fomorian prince who became the first king of the united Tylweth Teg, with his consort Brigid.
Bress is a polite way of defining something's excellence, without using harsh (the shit) or potty language (the tits). Example: "This IPA is the bress." Since its conception, 'bress' has been used in a diluted form as a replacement for the word 'best'. Though not wholly backed by the Bress Board, the substitution is still quite common.